About

Joseph Spagnoli

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Joseph Spagnoli is the newest Franchise Development Director for Phoenix Franchise Brands, bringing with him more than 30 years of experience in business consulting, financial strategy, and franchise sales. His deep expertise across multiple industries uniquely positions him to help entrepreneurs evaluate opportunities, build successful businesses, and drive franchise growth nationwide. In this new role, Mr. Spagnoli will also leverage his extensive background to support and mentor franchise consultants, helping them match their clients with the right Phoenix Franchise Brands opportunities and ultimately drive stronger franchise system-wide sales.

He is also a partner and owner of Franchise Consultants LLC, a national firm specializing in business consulting and franchise placement for clients across the United States.

Prior to joining Phoenix Franchise Brands, Mr. Spagnoli was a Partner with Tiburon Research Holdings starting in the mid-2000s. Tiburon Research Holdings provides management consulting, corporate structuring, fundraising, and exit strategy development. During his tenure, he played a key role in creating several Reg D funds supporting the oil and gas industry and contributed to a variety of major projects, including biomass plants, affordable housing developments, restaurants, and 1031 exchange companies.

His leadership experience further includes ownership roles with Tiburon Saltwater Development, LLC and Tiburon Saltwater Management, where he led new well acquisitions and oversaw the development of saltwater disposal facilities in Texas. He held similar senior roles with Tiburon Saltwater Reclamation Fund I and II, managing complex operational, regulatory, and investment activity.

Before joining Tiburon Research Holdings, Mr. Spagnoli was the Principal and Owner of a wealth management firm in Sacramento, California. Over more than two decades, he placed or managed over $100 million in private client transactions, specializing in non-correlated asset strategies. His firm raised capital for commercial real estate, energy investments—including natural gas and offshore/onshore oil exploration—oil and gas drilling, service equipment, and royalty interests. He held Series 6, 7, 24, 63, and 65 securities licenses, served as a Series 24 principal supervising multiple firms, and was licensed in California as a Life and Disability agent.

With a career built on analyzing financial performance, evaluating business models, developing investor relationships, and guiding entrepreneurs, Mr. Spagnoli brings a highly strategic and operationally informed perspective to franchise development. These strengths not only enhance his ability to match qualified candidates to Phoenix Franchise Brands but also enable him to equip fellow franchise consultants with the insight, training, and support they need to confidently present Phoenix opportunities to their clients.

Mr. Spagnoli also has extensive public speaking experience, having conducted hundreds of public and private seminars on financial planning, tax strategy, generational wealth, real estate, and oil and gas. He has spoken on numerous industry panels, educating financial professionals across the country.

He has a strong history of community service, including roles as President of the Fair Oaks Chamber of Commerce, Chair of the UC Davis Children’s Hospital Business Advisory Council, and Executive Board Member of the UC Davis Children’s Hospital. Mr. Spagnoli currently resides in Fair Oaks, California. As the youngest of six children in a large Italian-Mexican family, he enjoys cooking for large gatherings. In his free time, he plays softball, kayaks, and hikes with his three doodles. His daughters, Sarah and Lauren, have followed his path into sales and business—and share his passion for cooking and carrying on family traditions.

Paul Brahe

Paul Brahe has more than 35 years of experience in the technology and financial sectors. Mr. Brahe founded Tiburon Research Holdings, a technology and financial institutional research and investment organization based out of the San Francisco Bay Area. He also helped found the Newport Capital Asset Management Group, Newport Capital Banc Holdings and Newport Capital Special Situations Fund, which focused on activist investing in diversified public and private sectors. He also cofounded Tiburon Saltwater Recover Fund Management and multiple funds, which funded, developed and managed saltwater disposal wells in the oil and gas industry for over a decade. These funds and wells were sold to Pilot Company in a portfolio sale. Prior to forming Tiburon Research, Mr. Brahe was the Director of Research at Preferred Capital Markets, a full service institutional, retail and online brokerage firm. Before joining Preferred Capital, Mr. Brahe was a Founding Partner of Apodaca-Johnston Investment Group, working as a hedge fund and mutual fund portfolio manager. During his time at Apodaca-Johnston, he helped the firm grow from $2 million to $800 million in assets. Mr. Brahe’s experience also includes software programming, systems analysis, security and systems design. Mr. Brahe has served on multiple public and private Board of Directors including formerly serving on the Board and Audit Committee of Komag Inc. (NASDAQ: KOMG), a publicly traded independent supplier of disk drive media which was sold to Western Digital Corp for $1.7 billion. He holds a degree in Economics from Stanford University.

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Our Mission & Vision

Our Mission

Our mission is to simplify the franchise discovery journey by offering clear direction, unbiased recommendations, and a personalized approach to business consulting.
We help you understand the realities behind each opportunity, guide you through every stage of evaluation, and ensure you make decisions grounded in insight – not confusion or pressure.
By combining industry expertise with genuine care, we aim to make franchise ownership accessible, informed, and rewarding for every client we serve.

Our Vision

To support aspiring entrepreneurs with clear, honest, and practical guidance as they move toward business ownership. Our vision is to make the franchise discovery process easier to understand, more transparent, and genuinely aligned with each person’s goals and working style – without overwhelming information or unrealistic expectations.